Weekend

My Marketing midterm is over. Honestly speaking, I do not how it went. I had studied so much in a micro level and the exam was solely based from Macro point. Anyways, what is done is done. Reading 300 pages was very interesting. I was especially intrigued by some of the examples the book gave.

This advertisement from Accenture, the consulting firm really caught my eye. I am quite familiar with its name, however, it never clicked the fact that Accenture was a division of Arthur Anderson Consulting and completely detached itself from the Arthur Anderson's name after Enron incident.

The word "Accenture" is derived from "Accent on the future". In order to one again revive their brand image; the company has used the strategy of introducing Tiger hoods, to promote their company. In any field of endeavor, there is always a select group of competitors that rise to the top. What does it take to be one of them? Talent, of course. But talent alone is not enough to become and remain a high performer. After all, many have the talent to succeed but being a consistent high performer requires more: unerring focus, a relentless work ethic and a commitment to continually improve even at the height of success.

Brand Image is such an important thing in the corporate world. You really need to put a lot of work to pass the “Adaptation” phase, and if something happens and it gets ruined… then your company can be in a total jeopardy.

I was particularly drawn to this advertisement because of the message it was conveying. “To accomplish more, you need to see less.” This is a very critical point. The world associates Tiger with high performance. High performers like tiger focuses on “relentless consistency," which is probably only attainable if you have a concrete goal. In sum, to achieve something, you need to have a total focus on one thing. Only after you achieve this; you will need to take another step rather than focusing on everything in all direction. What I get out from this picture as a reader is that you need have a CORE GOAL to move forward. And Accenture has done a good job in demonstrating its tag line, "We know what it takes to be a Tiger." With this Acceture has sucessfully positioned itself as a high performance company.

Friday was good. Both Prasanna, Sanjay and I, we went to “Kathmandu Spice”, the newly opened Nepali restaurant. Food was good.

It is gloomy Saturday morning. Just had a long talk with everyone back home. Thanks to the new technology, everything has been so easy and convenient.I decided to make fresh croissants this morning. Fresh from the oven.The combination of Coffee, croissant and the scrambled eggs was superb!

The aroma still lingers in the living room.....